Knoxville Internet Marketing Web Design Strategy:

Your strategy must start with comprehensive market, competition, and keyword research - BEFORE a web page structure is even contemplated.

We want to take advantage of what our competitors are doing right, improve on what they are missing out on, and specifically KNOW what search words the "preferred customer" is actually typing into the main search engines (like Google).

We might even look at a "fishing" analogy, and look at the perfect website as a "Trawler" with a number of specific "nets" to catch most of the "fish" swimming near our boat!

Frankly we don't care much about "beauty" in websites, or fancy graphics! We only care if our sites get LOTS of people into our nets, and that we have the right mix of information and attention getting that compels people to "sign-in" to our business in one form or another.

We want to "Enter the Conversation" that is already going on in the potential customer's head. Then we want to be able to "expand" on that conversation, offer solutions, and engender TRUST.

"People buy from and want to work with people they like and trust!"