News Release

Contact: Scot T. Chrisman, M.D.
4th Gear Marketing Group
Knoxville Internet Marketing 101
865-3ten-9385, DrScotTN@comcast(dot)net

FOR IMMEDIATE RELEASE
Marketing 2.0: Harnessing the Power of the Internet to Grow Your Business Workshop Announced

KNOXVILLE, TN (June 8, 2009) – Scot T. Chrisman, M.D. Chief Business Development Consultant for 4th Gear Marketing and Matt Long, President of Webmaster Development, will be presenting a half-day seminar on how to use the Internet and your website as a powerful marketing tool to grow your business. The seminar will take place on Saturday, June 20, 2009 from 8:30AM-12:30PM at Howard Johnson Plaza Hotel on Kingston Pike across from West Town Mall.

The seminar is designed for small to medium-sized businesses and organizations that want to learn how to take advantage of the Internet to market their products and services. Attendees will learn how to increase overall marketing effectiveness, how to test marketing messages for little to no money, how to reduce marketing and sales costs and increase sales, how to develop an interactive marketing plan, and how to maximize online advertising.    

In this interactive workshop, participants will learn the techniques and the technology needed to harness the power of the Internet. Topics to be covered include:

Interactive marketing
Increasing marketing ROI
Customer communication best practices
Technology and its proper use for marketing
Website design, usability and functionality that sells
How to increase sales with online advertising

“The Internet is dramatically changing the way businesses and organizations market and grow. Understanding the technology and how it can be used to help a business is important for companies looking for a competitive edge. And contrary to what some might think, implementing many of these technologies just takes a little knowledge and some time,” Dr. Chrisman said. “There are so many things that every company can do to improve their marketing efforts right now. The issue is most are not aware they are available.”

Attendees must register in advance and seating is limited. The online special registration fee for the workshop is $197 and includes refreshments, materials and an existing website critique certificate. To register visit the Knoxville Internet Marketing Workshop website at: www.KnoxvilleInternetMarketing101.com.

Scot T. Chrisman, M.D. is Chief Business Development Consultant for 4th Gear Marketing in Knoxville, TN. 4th Gear develops and hosts web sites and rich Internet applications (RIA) for businesses throughout the United States. Most recently 4th Gear has developed a Content Management System that allows non-technical personnel to easily manage and update their web sites and blogs. Dr. Chrisman works with clients to help them turn their web site into a marketing and communications tool utilizing interactive marketing strategies and technologies.

Matt Long is President of Webmaster Development, and is Webmaster for 4th Gear Marketing Group, as well as for a number of proprietary web sites. Matt and his web development team consult with businesses using his 15 years of web experience to create an internet presence that will provide maximum results and return on investment for each client. Prior to joining forces with 4th Gear Marketing, Matt has enjoyed working from coast to coast with a broad array of companies, from movie production houses to Beverly Hills plastic surgeons.

Learn more at www.KnoxvilleInternetMarketing101.com

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